Alright so in the last couple of days I took a lot of product photos and that’s why I want to talk about some tips and tricks that you can use to improve your product photography.
Shoot for the edit
So let’s get straight into that with tip number 1 and here we need to talk about “shoot for the edit”.
Especially a product photo needs to be top notch because it is the first connection between a possible costumer and your product. And exactly thats why you can’t say I’ll fix that in the editing. Of course you can remove some dust particles in Photoshop but if your key element isn’t in focus or if there is some random stuff in the image that you could have easily removed before you take the photo it’s simply bad. So don’t be lazy here instead focus on a really nice image so you don’t have to do a lot to fix your mistakes in the editing because in most cases it takes way more time to fix something in the editing than to simply take a second photo in your photo session.
Less is better
The next tip that I can give you is to stay simple. Of course if you take these white background classic product photos you can’t be that creative but in all kind of other cases less stuff is better. In most cases if you have too many things in your photo it pushes all the attention away from your main product so don’t just clutter the set with all kind of things instead use props to underline the message of your brand or product.
Angles & Positions
The third tip that I can give you is to use different angles and positions. I know if you have a couple of great shots you might say okay thats fine I don’t need anything else. But sometimes a different angle or position can actually be really helpful to create a special look. And you definitely want that special look because it lets the product stand out. And on top you have a few more options later on in the edit that you can use as additional content because sometimes you simply notice that such a different shot might be great as well. Thats why I highly recommend to take a couple of shots from all kind of angles and positions because you never know if this might be the shot that you need.
But now let’s talk about something else. One of the best tips that I can give you is to take detail shots. In most cases everyone just sets the focus on the whole product – and yes of course thats really important – but you can easily take some close ups of special details as well. And the reason why that is really important is because a description isn’t always the best way to explain why the product is great. So if the product offers any special features show them as well. Take some close ups with a macro lens for example to give your customers a much better idea why they should buy your product.
Another really important step is to not just focus on the product itself. Next to those detail shots I highly recommend to take a couple of photos that actually show the product in a real environment. Typically product shots are always set photos and especially if someone wants to buy something he or she needs some context how to use the product in their daily life. So if you take photos of a camera for example just get out there and take pictures of someone using the camera. Such a photo makes it way easier to actually deliver a certain message because you can show emotions and that is way harder if you just use a white blank background.
So all in all a perfect set of product shots is based on some basic clean white background photos, a couple of detail shots and some lifestyle shots to cover all kind of possible situations. And in all these cases I highly recommend to shoot for the edit and use all kind of angles and positions to have enough material that you can use for your final results.
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